The best way to get the attention of prospective students to consider you as their option, you should use an interactive virtual campus tour. However, to create an interactive campus map, you must strategize. What follows are some of the critical points to consider when creating an interactive campus map that will enhance your student recruitment strategy and ensure that you create a campus tour that will promote your college to prospective students.
Without a doubt, your interactive virtual campus map should enlighten prospective students about your school. Consequently, you should highlight and add all the school’s facilities on the map – programs, locations, activities, surroundings, and history that will entice prospective students join your institution. If your school has game day promotions or state-of-the-art equipment, for instance, make sure you profile them on your virtual campus tour and the video viewbook. How about the unique facilities that show that your campus has the students best interest at heart like the campus worship areas, lactation rooms for new moms and accessible routes for the disabled students? Understanding and profiling the elements that make your school life unique helps you design a great campus map.
Establishing a workable campus map development timeline is the second factor that you should keep in mind when designing an interactive campus map. Evidently, your target is to have it ready before the next semester rolls in. How much you are going to incorporate into your virtual campus tour will be determined by the timeline you set. For instance, if you need a standard overlay of the campus map, this can be done within a short time, but if you need a more detailed, interactive feature, you will have to extend the development timeline period. As such, ensure you contact your campus map developer and establish an interactive campus development timeline that will be suitable for you.
An interactive campus map is used for recruitment purposes, and that’s why you should involve all departments in your institution when creating a campus map. Choosing the right alumni as brand ambassadors, for instance, is a good idea and this should be done by the alumni department. The good thing about reaching out to alumni’s is that they have the first-hand experience about your school. For this reason alone, they can actively participate in spreading the word about your school as they are enthusiastic supporters of your school. The sports department, on the other hand, can play a crucial role in highlighting its facilities for recruitment and franchises as well as their game-day promotions.
If you do not have a rough idea on how to create an interactive virtual campus tour, you can always consult a college recruitment agency as they can assist you in not only designing a video viewbook on your school’s website but they can also design a 3D virtual campus tour.